The Generation Fresh Foundation is dedicated to helping all kids live healthy lives. We believe kids can inspire each other to get excited about living healthier and active lifestyles. And America’s youth can lead and guide the way.

Kids in America are growing up overweight and malnourished from a diet of processed foods. Generation Fresh aims to bring together people and inspire the nation to fight obesity and malnutrition with better food.

We believe every child should have access to fresh and healthy foods. We support and partner with programs, organizations, and leaders who connect kids to real food and help them grow up healthy and happy.

Generation Fresh is about a new generation.

This is a generation with fresh vision and fresh attitude. This is a fresh generation that really cares.

We care about our environment.

We care about our community.

We care about our friends.

We care about our health.

We care about where our food comes from.

We care about giving to others.

Generation Fresh is re-defining cool. Healthy is the new cool.